They Need You was created as a series of public service announcement posters designed to encourage people to take action against depression. I developed a concept focused on three major age groups affected by depression—children, teenagers, and elders—to create a more personal and relatable connection with viewers. Each poster incorporates subtle statistics to inform the audience while maintaining an emotional and respectful tone. The designs also guide viewers toward support resources and organizations for help. This solution is effective because it raises awareness, builds empathy, and encourages viewers to take action in supporting those who struggle with depression.
